Impact of Social Media Influencers on Purchase Intention: A Study on The Impact of Social Media Influencer Variables on The Purchase Intention of Buyers

Soumya Shetty

M.A. in Principal Psychology, Vivekanand Education Society’s College of Arts, Science & Commerce, Chembur, Mumbai, affiliated to University of Mumbai, Mumbai, India Google Scholar More about the auther

, Arpita Sarkar

PG Lecturer, Vivekanand Education Society’s College of Arts, Science & Commerce, Chembur, Mumbai, Mumbai, India Google Scholar More about the auther

18.01.146.20210903

10.25215/0903.146