A Review on the Potential Growth of Neuromarketing and Consumer Behaviour Research in India

Sneha Sindhuja

Student, JAIN (deemed-to-be-University), India Google Scholar More about the auther

18.01.062.20231104

10.25215/1104.062

The Cognitive Impact of Caffeine: A Stroop Test Study on Regular and Occasional Consumers

Anjali Sharma

Amity Institute of Behavioural and Allied Sciences Amity University Chhattisgarh, India Google Scholar More about the auther

, Lokesh Shriwas

Amity Institute of Behavioural and Allied Sciences Amity University Chhattisgarh, India Google Scholar More about the auther

, Rahul Varma

Amity Institute of Behavioural and Allied Sciences Amity University Chhattisgarh, India Google Scholar More about the auther

18.01.051.20231104

10.25215/1104.051

Application of Psychological Concepts to The World of Business (Branding)

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The Relationship between Impulsive Buying Behavior and Personality Traits among Indian Consumers

Tulika Sharma

Postgraduate Student, Department of Psychology, Panjab University, Chandigarh, India Google Scholar More about the auther

18.01.061.20210902

10.25215/0902.061

Consumer Behaviour as Determined by Narcissism and Lack of Marital Satisfaction

Ramanpreet Kaur

Department of Psychology, Panjab University, Chandigarh Google Scholar More about the auther

, Anantdeep Kaur

Department of Laws, Guru Nanak Dev University, Amritsar Google Scholar More about the auther

18.01.117/20160303

10.25215/0303.117

Exploring the Consumer Co-Operative Relationship with Their Members: An Individual Psychological Perspective on Ownership

Dr. Saroj Kumar Singh

Associate Professor, Department of Rural Economics, S. N. S. R. K. S. College, Saharsa, India Google Scholar More about the auther

18.01.074/20170402

10.25215/0402.074

Sustainable Behaviors and Happiness: An Optimistic Link

Gyanesh Kumar Tiwari

Assistant Professor, Department of Psychology, School of Humanities & Social Sciences, Doctor Harisingh Gour Central University, Sagar, M. P., India Google Scholar More about the auther

18.01.051/20160401

10.25215/0401.051

Consumer Attitude and Perception towards Green Products

SuboohYusuf

M.Phil, Department of Psychology, Aligarh Muslim University, Aligarh, U.P., India Google Scholar More about the auther

, Zeenat Fatima

Research Scholar, Department of Commerce, Aligarh Muslim University, Aligarh, U.P. India Google Scholar More about the auther

18.01.035/20150203

10.25215/0203.035

How does Abstract Reasoning Influence Consumer Buying Motive?

Arobindu Dash

Lecturer, Department of Psychology, College of Arts & Sciences, International University of Business Agriculture and Technology (IUBAT), Dhaka-1230, Bangladesh Google Scholar More about the auther

, Mollika Roy

Assistant Professor, Department of Psychology, University of Dhaka, Dhaka-1000, Bangladesh Google Scholar More about the auther

18.01.010/20190701

10.25215/0701.010

Me-Generation: The New Culture of Consumerism

Sisodia Devendra Singh

Head, Department of Psychology, BN Girls College, MLS University, Udaipur Google Scholar More about the auther

18.01.023/20140201

10.25215/0201.023