Assessing Stereotypes Related to Skin Tone | The International Journal of Indian Psychȯlogy

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| Published: July 20, 2018

Assessing Stereotypes Related to Skin Tone

Student, Department of Psychology, Keshav Mahavidyalaya, University of Delhi, Delhi, India Google Scholar More about the auther

S. Kaushik ,

Student, Department of Psychology, Keshav Mahavidyalaya, University of Delhi, Delhi, India Google Scholar More about the auther

Manik Chopra ,

Student, Department of Psychology, Keshav Mahavidyalaya, University of Delhi, Delhi, India Google Scholar More about the auther

Dr. Harpreet Bhatia ,

Assistant Professor, Department of Psychology, Keshav Mahavidyalaya, University of Delhi, Delhi, India Google Scholar More about the auther

Dr. Shailja Rana

Assistant Professor, Department of Psychology, Keshav Mahavidyalaya, University of Delhi, Delhi, India Google Scholar More about the auther

DIP: 18.01.012/20180603

DOI: 10.25215/0603.012

ABSTRACT

Skin tone and related discrimination is a pressing issue in India. The resultant stereotyping is deep-rooted in the country and has historical causes across various cultures. This has directly led to the formation of labels and standards for men and women alike and has negatively impacted the self-esteem of numerous people. With a distorted self-concept, many resorts to rigorous beauty regimes. The current research attempts to explore the differences in perception of men between fair and dark skin tone women on various characteristics. The sample included 126 males in the age range of 18-20 years and a self-designed questionnaire consisting of 10 characteristics was developed with a rating scale of 1-10. Data were analyzed using SPSS and t for dependent samples was used to compare the perception of men towards dark and fair skin tone women on the 10 characteristics. Results indicated that there were no significant differences between dark and fair skin tone women as rated by the subjects, favoring the fair skin tone women on the mentioned characteristics.

Keywords

Discrimination, culture, Stereotyping, self-concept, and skin tone.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

2018 © Bansal, S, Kaushik, S, Chopra, M, Bhatia, H & Rana, S

How to cite this article:

Bansal, S, Kaushik, S, Chopra, M, Bhatia, H & Rana, S. (2018). Assessing stereotypes related to skin tone. International Journal of Indian Psychology, 6(3), 134-140. DIP: 18.01.012/20180603, DOI:10.25215/0603.012