Me-Generation: The New Culture of Consumerism | The International Journal of Indian Psychȯlogy

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Comparative Study

| Published: December 25, 2014

Me-Generation: The New Culture of Consumerism

Sisodia Devendra Singh

Head, Department of Psychology, BN Girls College, MLS University, Udaipur Google Scholar More about the auther

DIP: 18.01.023/20140201

DOI: 10.25215/0201.023

ABSTRACT

In the present era of free trade subject of consumerism is of prime concern. In the materialistic world consumerism plays vital role, increase in purchasing power with wide range of consumer items relating to new satisfaction of materialistic needs has led to a vast number of people availing of these opportunities in changing their whole lifestyle. A study was undertaken on a sample to see the change in value norms. The emerging value system would be of immediate need satisfaction “success” the key word of the “me generation”, the term popularly used for members of the new culture of consumerism.

Keywords

Me- Generation, Consumerism, Materialistic World, Consumption, Success, Sociogenic Traits, Behavioural Mode, Value System, Free Trade

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.