Correlation between Personality Types and Color Shade Preference

The main aim of this study was to find out whether the color shade preferences of individuals, grouped according to their personality types are alike or not. The researchers also tried to study the difference in color shade preferences based on gender differences. The objective was to understand whether the color shade preferences of individuals are affected by their individual personality types or not and whether gender plays any role in selection of color shades of individuals. The study sample consisted of a total of 80 subjects, randomly selected from within the age group of 18-25. An attempt was made to maintain a balance between two genders and across the ages. The research instruments used were Eysenck’s Personality Test (to measure the personality types) and a separate Colour Bar- Colour Preference Test was designed to serve the purpose of this study. The subjects were made to fill both the questionnaires and then the items were scored and results were analyzed. Positive scoring was done for Eysenck’s personality questionnaire and negative scoring was used to score the Colour Bar-Colour Preference Test. The data collected was divided into: Introverts (female, male) and Extroverts (female, male). From the data collected the mean, standard deviation and correlation between extraversion scores and the most preferred colour scores, for all the four groups. The mean, standard deviation, and correlation for the four groups was found to be 436.4 (IF), 529.2 (IM), 504 (EF), 453.4 (EM); 5.47 (IF), 6.52 (IM), 5.48 (EF), 6.93(EM); -0.3 (IF), -0.1 (IM), 0.1 (EF) and 0.5 (EM) respectively. From this the conclusion was drawn that there was no significant correlation found between the personality types and colour shade preferences of the subjects except in the case of extroverted males.

Recommendations: Increase the sample size as that proved to be a limitation to this study. A study across ages is also possible and might give different results.