Role of Personality Traits & Personal Values in Predicting Consumer Behavior & Choices

Ms. Gargi Singh

M.A. Counseling Psychology student, Amity Institute of Psychology and Allied Sciences, Amity University, Noida, Uttar Pradesh, India Google Scholar More about the auther

, Prof. (Dr) Neelam Pandey

Assistant Professor, Amity Institute of Psychology and Allied Sciences, Amity University, Noida, Uttar Pradesh, India Google Scholar More about the auther

18.01.382.20241202

10.25215/1202.382