Online Consumers of Kolkata: Upshot of Perceived Risk and Gender (Male & Female) on Consumer Decision Making Styles

Srijan Sengupta

Research Scholar, Dept of Applied psychology, University of Calcutta Google Scholar More about the auther

, Prof. (Dr) Rita Basu

Professor Department of Applied Psychology, University of Calcutta Google Scholar More about the auther

18.01.171.20241202

10.25215/1202.171