A Study on Facebook Addiction and its Relationship with Emotional Experience and Coping Strategies

Popularity and wide usage of Facebook has led some to its excessive use leading to the Facebook addiction which may results into several negative consequences. The present study aimed to investigate influence of Facebook addict on their emotional experiences (negative and positive emotions). The study also aimed to ascertain the influence of Facebook addicts on their coping strategies to deal with their stress. Survey was undertaken from 35 undergraduate students, taken randomly from commerce and business management of a college of Royal university of Bhutan, Bhutan. Results from regression analysis revealed that addicts experience negative emotions more than positive emotion. Similarly addicts adopted maladaptive coping strategies to deal with the stresses. The research has significant value for students, parents and educational institutions to understand negative side of excess use of Facebook and according control their usage behaviour.