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Comparative Study
| Published: March 25, 2016
Situation and Personality Effects on Smokers’ Psychological Reactance
PhD, assistant professor of marketing, Department of Management, Higher Institute of Business Administration, Gafsa, Tunisia Google Scholar More about the auther
DIP: 18.01.166/20160302
DOI: 10.25215/0302.166
ABSTRACT
This paper tries to investigate the situational and personal aspects that may trigger smokers’ psychological state reactance. It was hypothesized that situational factors, such as perceived threat to freedom and perceived loss of control which are supposed to be triggered by an anti-smoking persuasive message, and a personality pattern, such as trait reactance proneness, predict the psychological state reactance. An experiment and a survey were conducted on a random sample of 352 smoking students in two Tunisian business schools. Four anti-smoking print ads, with two different levels of negative emotional intensity, were manipulated. The findings depict the importance of the anti-smoking ads with a high negative emotional intensity, the perceived threat to freedom and trait reactance proneness in the smokers’ psychological reactance prediction.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2016 I F Boukamcha
Received: February 04, 2016; Revision Received: February 27, 2016; Accepted: March 25, 2016
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.166/20160302
10.25215/0302.166
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Published in Volume 03, Issue 2, January-March, 2016