Work motivation among web designers: a comparative study of sub urban and city dwellers

In the present study, the investigators intended to measure the work motivation of web designers with respect to some demographic variables. Using descriptive survey method, a sample of 52 web designers from sub urban area and 53 samples from city were administered with the Personal Data Sheet and Work Motivation Scale (Agarwal, 1988). Findings of the study revealed that i). work motivation was high in majority of the sample ii). male and female web designers do not significantly differ in their work motivation and iii) there was no significant difference found in the work motivation of web designers from suburban area and city.