Analysis of subjective well-being by influence of marketing factors and pyrethrum farmers’ characteristics in makete; Tanzania

The study examined the influence of marketing factors, demographic, and socio-economic factors on the subjective well-being of the pyrethrum farmers in Makete district. The marketing factors examined are rural farm transport, technological type of drying facility and market stability. The demographic and socio-economic variables are age, sex, agricultural extension services, yearly average income, total size of land, number of household members, education level and occupation. The cross-sectional study design was employed and the Leyden approach of using satisfaction with life as a whole question developed by Van Praag (1968, 1971) was used. The results showed that marketing factors, demographic, and socio-economic variables had an influence on the subjective well-being of the pyrethrum farmers.