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Original Study

| Published: March 31, 2022

The Flip Side of Social Media

Parimala. S

Research Scholar, Dept. of Media Sciences, Anna University, Chennai, India Google Scholar More about the auther

, Dr. Uma Maheshwari. P

Associate Professor, Dept. of Media Sciences, Anna University, Chennai, India Google Scholar More about the auther

DIP: 18.01.165.20221001

DOI: 10.25215/1001.165

ABSTRACT

The aim of the study is to explore the hazardous effects of social media use and to understand how its been designed to make human minds addictive to it. The paper is composed with the quotes from the developers of social media who shares their information about the harmful effects of social media.  People around the world get synchronized with social media, a lot of information is shared among them. Though there are some positive sides of social media, its usage has been increased exponentially in recent years. The developing information technology which provides data with a better clarity and speed to access makes people to keep it scrolling all the time. Thus, to study the hazardous effects of social media use becomes the need for the hour. The goal of the paper is to get a clarity on what all ways the social media affects us and how well artificial intelligence playing its role to make a people addictive.

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Responding Author Information

Parimala. S @ pari.sugumaran@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.165.20221001

10.25215/1001.165

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Published in   Volume 10, Issue 1, January-March, 2022