Examining the Influence of Entertainment Technology on Employees’ Behaviour during the COVID-19 Pandemic: A Study on Odisha

During COVID-19, several organizational activities, as well as human resource management, are increasingly utilizing the social technology. The benefits and drawbacks of entertainment and social interaction are examined from a variety of angles. The advantages and disadvantages of entertainment technology on human behaviour have been hotly contested; we shall concentrate on the advantages. The focus of this study is examining the influence of entertainment technology on employees’ behaviour during the COVID-19 pandemic. In this paper, a first preliminary overview of the effects of entertainment technology on employees is presented and discussed. A descriptive research design that uses entertainment technology as an independent variable and a worker’s behavioral intention or performance as a dependent variable is used to further this study. The samples were chosen using stratified random sampling, and data were gathered from 240 (N = 240) public and private organizations of Odisha using a standardized tool. Descriptive and inferential statistics were used to analyze the data. Results showed during the crisis the entertainment technology is impact of on performance anticipation and effort expectancy of both private and public sector employees. Managerial implications are discussed, and future research suggestions are provided.