Psychological Predictors of Sustainable Consumption Behavior

Sustainability has become the need of the hour in the current and constantly changing scenario of the modern twenty first century. With the ever-growing population and the need to meet the ever-increasing demands of the world, there is rapid development, utilization and decline of natural resources which pose a new and threatening challenge to our environment. Millions of people each day are competing with each other and with time. They are constantly moving and never stopping. This has led to a decline in not only the health of the environment but also in the mental health of the general population. The present study was conducted to as a means to spread awareness about sustainability and sustainable consumption practices along with the need for Mindfulness. The study also attempts to analyze the five dimensions of personality traits and the role of their presence in promoting Mindfulness and Sustainable Consumption Practices. The study was conducted upon 82 participants over a period of sixteen weeks. The study resulted in showing a clear relationship between sustainable consumption practices, mindfulness and the five dimensions of personality traits.