Impact of Autonomous Sensory Meridian Response (ASMR) on Sleep Quality among Emerging Adults

During the Covid 19 pandemic, many university students had online classes held on online platforms with it came major sleep disturbances these students faced due to increased stress. The research aimed at investigating the impact of watching ASMR (Autonomous Meridian Sensory Response) videos on sleep quality among university students. ASMR (Autonomous Meridian Sensory Response) is a relatively new phenomenon which deals with sensations and sensory response. The research was a quasi-experimental pre-test post-test design, with a sample size of 30 students using the Pittsburgh Sleep Quality Index. Convenience sampling was used for data collection and inclusion criteria was that participants should be between the age of 18-24 and must be a college student with no previous exposure to ASMR. The results were consistent with previous literature and null hypothesis that stated there is no significant difference in the sleep quality of emerging adults before and after introduction to ASMR was rejected. This suggests that ASMR can be recognized as a therapeutic practice which may be administered by mental health professional to enhance the lifestyle pattern of the individuals as well it can be integrated along with existing therapeutic techniques.