Shopping Addiction with Reference to Urban and Rural Student

Aims: The present study main aim comparison on shopping addiction among urban and rural areas student reference to Bhavnagar district area. Sample: The present study sample 200 students from Bhavnagar district areas different collages. Research Design: In this research 2 x 2 factorial design was used for the study. Tools: shopping addiction scale Developed by Dr. Mrunal A Bhardwaj, Miss. Jaimala A Sode, 2017 published and trademark by International Journal of Indian Psychology. The reliability coefficient of the scale was found to be 0.89 and it is highly reliable. The scale has good face validity. The criterion validity was established by correlating this scale with Bergen’s Shopping Addiction scale (BSAS) 2015. The established validity with the BSAS is .83 which is highly satisfactory. There is no difference found in shopping addiction due to area of the students. There is no difference found in shopping addiction Due to gender of the students.