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Original Study
| Published: December 17, 2024
Romantic Ideals and Relationship Expectations: K-Drama Influence on Indian Viewers
Assistant Professor, Psychology Department, Akal University, Talwandi, India Google Scholar More about the auther
DIP: 18.01.190.20241204
DOI: 10.25215/1204.190
ABSTRACT
This article examines the influence of K-dramas on romantic ideals and relationship expectations among Indian viewers, particularly focusing on the youth demographic. With the growing popularity of Korean dramas in India, the study investigates how these portrayals shape perceptions of love, relationships, and gender roles. Employing a mixed-methods approach, the research included surveys and in-depth interviews with a diverse group of participants aged 18-30. Key findings reveal that K-dramas significantly impact viewers’ romantic expectations, often leading to idealized notions of relationships characterized by emotional intensity, passion, and unrealistic standards. Furthermore, the study highlights the role of K-dramas in reinforcing or challenging traditional gender norms in Indian culture. Implications of these findings suggest a need for greater awareness regarding media influences on relationship dynamics and the potential for K-dramas to serve as a platform for more diverse representations of love and partnership. This research contributes to the understanding of media effects on societal norms and youth behavior, encouraging further exploration into the relationship between media consumption and personal expectations in romantic relationships.
Keywords
K-dramas, romantic ideals, relationship expectations, media influence, Indian youth, cultural perceptions
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2024, Rawat, S.
Received: October 05, 2024; Revision Received: December 14, 2024; Accepted: December 17, 2024
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.190.20241204
10.25215/1204.190
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Published in Volume 12, Issue 4, October- December, 2024