Short Video Consumption, Attention and Sleep Quality Among Young Adults

The increasing popularity of short video platforms has raised concerns regarding their potential role on cognitive and behavioural patterns, particularly attention span and sleep quality among young adults. This study aims to examine the relationship between short video consumption, attention span, and sleep quality. A quantitative research approach was employed, utilizing surveys and standardized assessment tools to collect data from a sample of 120 young adults aged between 18 to 25 (mean age = 22.29, SD = 1.25). The study specifically explores the duration and frequency of short video consumption, its role on attention span, and on sleep quality. The findings indicate a significant association between excessive short video consumption and reduced attention span, as well as lower sleep quality and increased sleep latency. These results highlight the need for increased awareness regarding digital consumption habits and their psychological implications. The study contributes to the growing body of research on digital media’s role on mental and physical well-being.