Impact of Social Media on College Students in Kashmir

As social media sites continue to grow in popularity, it is our premise that technology is a vital part in today’s student success equation. The study sought to assess students’ use of social media and its effect on academic performance college students. On the basis of random sampling a sample of (n=130) students was selected. Questionnaire was used as an instrument for data collection. The entire questionnaire received back from respondents on which descriptive statistics apply for data analysis. Results of this study revealed that the use of social media sites had affected academic performance of the respondents negatively and that there was direct relationship between the use of social media sites and academic performance. The study further confirmed that most of the respondents visit their social media sites and spend between six to eight hours per day. Since the use of social media sites had affected the academic work of students negatively there is the urgent need for the introduction of students to the availability of other information resources or materials that can help them academically.