Me-Generation: The New Culture of Consumerism

In the present era of free trade subject of consumerism is of prime concern. In the materialistic world consumerism plays vital role, increase in purchasing power with wide range of consumer items relating to new satisfaction of materialistic needs has led to a vast number of people availing of these opportunities in changing their whole lifestyle. A study was undertaken on a sample to see the change in value norms. The emerging value system would be of immediate need satisfaction “success” the key word of the “me generation”, the term popularly used for members of the new culture of consumerism.