Effect of Media on Children Behaviour: Media Psychological Perspective

There is both Negative and positive effect of Media on Children Behaviour.  The first issue of the media’s effects on children is violence in the media. By far the greatest amount of psychological research on the media has concerned the impact of televised violence and violence contained within video games on children and concluded that   exposure to Media and video game violence leads to increased aggression, an effect that has been demonstrated both as a short term consequence and longer-term effect of excessive exposure.  Parents commonly express concern over advertising directed at children, perceiving it as a source of conflict with their children who demand advertised products that parents may feel are inappropriate, and also fearing that it may lead them to adopt overly materialistic values. Media play Importance role in child socialization processes and it play role to teach child cultural values and beliefs. Media also play role in Children education and their awareness about Global issues. Parental Mediation play Importance role to Increase Positive effect of media on children and reduce Negative effect of Media on children.