OTT-A New Era of Entertainment: A study of its Influence on Engineering Graduates

A new era of entertainment has begun with the advent of Over-The-Top (OTT) streaming services, which are upending established content consumption paradigms and altering viewer expectations. This abstract explores the dynamic influence of OTT programs on engineering graduates. This study explores the multifaceted waves of Over-the-Top (OTT) on youngsters, examining both the positive and negative aspects of their digital content consumption. As OTT services gain prominence in the mass media view, their sway on the younger demographic becomes increasingly significant. The positive impacts include exposure to diverse content, convenience, and flexibility in viewing, as well as the potential for global cultural enrichment. However, concerns arise regarding negative impacts, such as excessive screen time leading to physical and mental health issues, potential exposure to inappropriate content, social isolation, and the negative impact on academic performance. This research emphasizes the importance of parental guidance, content regulation, and the establishment of healthy screen time habits to optimize the benefits of OTT platforms while mitigating potential drawbacks in the progress of youngsters. The complex interaction between Over-The-Top (OTT) platforms and students is examined in this study, with a particular emphasis on the effects of rising digital entertainment consumption on sleep habits and academic achievement. The study is focused to find a strong link between students’ excessive use of OTT and sleep cycle disruptions, linking the attraction of on-demand content and binge-watching behaviors to erratic sleep patterns. These disturbances consequently result in exhaustion, reduced focus, and impaired cognitive abilities, all of which have a substantial impact on academic endeavors.