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Comparative Study

| Published: June 25, 2015

A Qualitative Study of Attitudes, Motivation and Perception of Blood Donors towards Blood Donation in a Tertiary Care Hospital

Dr. Sunil Basukala

MBBS,Resident MD (Hospital Administration), AFMC, Pune- 411040 Google Scholar More about the auther

, Dr. Sameer Mehrotra

MBBS MD DNB (Hospital Administration), PGDHM Assistant Professor, AFMC, Pune-411040 Google Scholar More about the auther

, Dr. Punit Yadav

MBBS MD (Hospital Administration), Professor, AFMC, Pune- 411040 Google Scholar More about the auther

, Dr. Sania Shahbaz Hasnain

MBBS,Resident MD (Hospital Administration), AFMC, Pune- 411040 Google Scholar More about the auther

DIP: 18.01.029/20150203

DOI: 10.25215/0203.029

ABSTRACT

BACKGROUND: There are various barriers to donating blood that influence the behavior of people towards blood donation such as cultural beliefs in some ethnic groups, socio-economic factors, their knowledge or lack of knowledge with regards to blood donation and other issues AIM & OBJECTIVE: To establish motivational and socio-demographic factors for the development of a long-term commitment as a blood donor. METHODOLOGY: Questionnaire-based study collected from 310 participants containing 22 items, including socio-demographic information, donors’ evaluation of blood bank service and 23 statements on motivation. Data on motivation was analyzed using factor analysis. RESULTS: Representation of males (85.4%) for donation was much higher compared to females (14.6%).Unemployed individuals were found to be under-represented. The single, most important, recruitment channel was the influence of active blood donors. CONCLUSION: Most donors were recruited by other donors. Their continued involvement as blood donors was primarily linked to altruistic and empathic reasons.

Responding Author Information

Dr. Sunil Basukala @ anyurysm@gmail.com

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ISSN 2348-5396

ISSN 2349-3429

DIP: 18.01.029/20150203

DOI: 10.25215/0203.029

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Published in   Volume 02, Issue 3, April-June, 2015

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