| Published: June 25, 2015
A Qualitative Study of Attitudes, Motivation and Perception of Blood Donors towards Blood Donation in a Tertiary Care Hospital
BACKGROUND: There are various barriers to donating blood that influence the behavior of people towards blood donation such as cultural beliefs in some ethnic groups, socio-economic factors, their knowledge or lack of knowledge with regards to blood donation and other issues AIM & OBJECTIVE: To establish motivational and socio-demographic factors for the development of a long-term commitment as a blood donor. METHODOLOGY: Questionnaire-based study collected from 310 participants containing 22 items, including socio-demographic information, donors’ evaluation of blood bank service and 23 statements on motivation. Data on motivation was analyzed using factor analysis. RESULTS: Representation of males (85.4%) for donation was much higher compared to females (14.6%).Unemployed individuals were found to be under-represented. The single, most important, recruitment channel was the influence of active blood donors. CONCLUSION: Most donors were recruited by other donors. Their continued involvement as blood donors was primarily linked to altruistic and empathic reasons.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2015 I S Basukala, S Mehrotra, P Yadv, S Hasnain
Received: April 01, 2015; Revision Received: May 26, 2015; Accepted: June 25, 2015
Published in Volume 02, Issue 3, April-June, 2015