OPEN ACCESS
PEER-REVIEWED
Original Study
| Published: September 26, 2021
A Study of Various Factors that have contributed to the Alarming Surge in the Need for Instant Gratification in Generation-Z
Under Graduate Student, Pandit Deendayal Petroleum University, Gujarat, India Google Scholar More about the auther
DIP: 18.01.177.20210903
DOI: 10.25215/0903.177
ABSTRACT
This paper aims to understand the role of Instant Gratification with the context of Patience, Self-control and Social Media. With the onset of Globalization and Technological revolution, one has fallen prey to the temptations of immediate reward, but in the long run, it may provide adverse outcomes in academical, interpersonal, professional and intrapersonal domains. Hence, this study was undertaken to measure the gravity of the situation at hand. The variables undertaken were Social Media Addiction, Self-Regulation and Patience, the former is directly related to Instant Gratification while the other two are inversely related. A generic questionnaire of twenty-nine items, covering all the three variables was formed and an online survey was conducted. The research found that females have a higher need for Instant Gratification vis-à-vis males.
Keywords
Instant Gratification, Social Media, Patience, Self-Regulation, Deferred Gratification, Generation, X,Y & Z
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2021, Banwari H.
Received: July 18, 2021; Revision Received: September 13, 2021; Accepted: September 26, 2021
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.177.20210903
10.25215/0903.177
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Published in Volume 09, Issue 3, July- September, 2021