| Published: December 31, 2020
Analysis of subjective well-being by influence of marketing factors and pyrethrum farmers’ characteristics in makete; Tanzania
The study examined the influence of marketing factors, demographic, and socio-economic factors on the subjective well-being of the pyrethrum farmers in Makete district. The marketing factors examined are rural farm transport, technological type of drying facility and market stability. The demographic and socio-economic variables are age, sex, agricultural extension services, yearly average income, total size of land, number of household members, education level and occupation. The cross-sectional study design was employed and the Leyden approach of using satisfaction with life as a whole question developed by Van Praag (1968, 1971) was used. The results showed that marketing factors, demographic, and socio-economic variables had an influence on the subjective well-being of the pyrethrum farmers.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2020, Kwikwega Z.A.& Dimoso R.L.
Received: October 28, 2020; Revision Received: December 20, 2020; Accepted: December 31, 2020
Published in Volume 08, Issue 4, October-December, 2020