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| Published: December 31, 2020

Analysis of subjective well-being by influence of marketing factors and pyrethrum farmers’ characteristics in makete; Tanzania

Zainabu Ahmad Kwikwega

Economics Department, Mzumbe University, Mzumbe – Tanzania. Google Scholar More about the auther

, Romanus Lucian Dimoso

Economics Department, Mzumbe University, Mzumbe – Tanzania. Google Scholar More about the auther

DIP: 18.01.141/20200804

DOI: 10.25215/0804.141

ABSTRACT

The study examined the influence of marketing factors, demographic, and socio-economic factors on the subjective well-being of the pyrethrum farmers in Makete district. The marketing factors examined are rural farm transport, technological type of drying facility and market stability. The demographic and socio-economic variables are age, sex, agricultural extension services, yearly average income, total size of land, number of household members, education level and occupation. The cross-sectional study design was employed and the Leyden approach of using satisfaction with life as a whole question developed by Van Praag (1968, 1971) was used. The results showed that marketing factors, demographic, and socio-economic variables had an influence on the subjective well-being of the pyrethrum farmers.

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Zainabu Ahmad Kwikwega @ kzainabu@mustudent.ac.tz

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.141/20200804

10.25215/0804.141

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Published in   Volume 08, Issue 4, October-December, 2020