Attitude towards Social Conformity and Social Influence

As the society sets certain norms to keep its people in safety, harmony and for smooth functioning, likewise social groups establish norms for its members to follow, thus inspiring among members the idea of fair play. The present study is aimed at understanding the attitude towards conformity and group influence. The study was conducted on 200 participants from the age of 17 to 47. Of the 200 participants, 100 were females and 100 were males. Google forms were used as a means of data collection. The methodology adopted for this research was descriptive survey method. A self-developed questionnaire consisting of 15 items with multiple options was developed. Descriptive analysis and percentage analysis were computed for comparison and to observe the general trends as indicated by the data. The results of the survey show that the majority of the participants, though from a collective society value and respect the opinion of being unique and true to oneself at the same time it shows the participants belief about the positive aspects of conformity.