Comparative Study

| Published: March 25, 2016

Colors and Its Significance

Dr. Meghamala. S. Tavaragi

Senior Resident (Psychiatrist), Dept of Psychiatry, DIMHANS, Dharwad, Karnataka Google Scholar More about the auther

, Mrs. Sushma. C

Clinical Psychologist, Dept of Psychology, DIMHANS, Dharwad, Karnataka Google Scholar More about the auther

DIP: 18.01.126/20160302

DOI: 10.25215/0302.126


Color is a meaningful constant for sighted people and it’s a powerful psychological tool. Attention is captured subconsciously for color before people can consciously attend to something. Color psychology is the study of hues as a determinant of human behavior. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color therapy is also known as chromotherapy, color therapy, colorology or cromatherapy. In this chapter it gives meanings of various colors, what colors means, how do they affect mood and personality of person. It gives an account of what color psychology is, and uses of color psychology in treating illness as well its use in marketing business.

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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 03, Issue 2, January-March, 2016