Understanding the Relationship between Colour Preferences, Meanings, Mood, and Body Image among Middle-Aged Women

The interplay between fashion and psychology offers valuable insights into how clothing choices affect emotional well-being and self-perception. Fashion is not merely a matter of aesthetics but deeply intertwined with psychological processes, influencing how individuals perceive themselves and experience emotions. This study explores the impact of fashion on mood and self-perception among 30 women aged 45-60, using psychometric tests including the Brunel Mood Scale, a body shape and image questionnaire, and a colour preference test. Data is collected through online surveys using Google Forms. Statistical analysis examines correlations between fashion preferences, mood states, and external factors like economic influence and media and market influence. Results demonstrate that fashion choices significantly impact mood and self-perception. Women who favour bright, vibrant colours report higher levels of happiness and calmness, while those preferring darker colours experience increased tension and fatigue. Additionally, public-facing occupations correlate with poorer body image, while roles emphasising skills and creativity over appearance promote better body image perceptions. Dependence on others for financial support can increase self-consciousness and pressure to conform, while financial independence can enhance self-esteem and body image by fostering a sense of empowerment and personal agency. Conclusively, personalised fashion advice that integrates colour preferences, body shape, and style choices is crucial for improving mood and self-esteem. The findings underscore fashion’s role in enhancing psychological health and highlight the importance of considering factors such as mood, body image, body shape, and colour preference in fashion-related psychological studies.