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| Published: December 09, 2024

Consumer Awareness and Attitudes towards Ayurvedic Medicines- A Study with Special Reference to Malappuram District, Kerala

Dr. S. Ayyappan

Professor- School of Management, CMR University, Bangalore, India Google Scholar More about the auther

, Mayan K. Sreerudran

Ph.D Full Time Research Scholar, School of Management, CMR University, Bangalore, India Google Scholar More about the auther

DIP: 18.01.168.20241204

DOI: 10.25215/1204.168

ABSTRACT

The interest in Ayurvedic medicines has seen a resurgence in recent years, particularly in the wake of the COVID-19 pandemic. This study explores the underlying factors contributing to this trend, focusing on consumer awareness and attitudes towards Ayurvedic products. While the level of interest in Ayurvedic medicine fluctuates, the driving forces point towards a sustained increase in its adoption. Ayurvedic practices are rooted in holistic wellness, representing both a cultural tradition and an alternative health approach. However, the perception of Ayurvedic medicines is not universally positive or negative; it varies based on individual experiences and understanding. This study employs a survey methodology to assess consumer awareness and attitudes, with the aim of providing insights into the current market trends and potential areas for improvement in consumer education and product development.

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Responding Author Information

Dr. S. Ayyappan @ ayyappan.s@cmr.edu.in

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.168.20241204

10.25215/1204.168

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Published in   Volume 12, Issue 4, October- December, 2024