Comparative Study

| Published: January 31, 2019

Consumption of Social Media and Academic Performance: A Cross-Sectional Survey of Perception of Students in D.I. Khan Universities

Hafiz Safi Ullah

Department of Communication & Media Studies Gomal University, Dera Ismail Khan, Pakistan Google Scholar More about the auther

DIP: 18.01.016/20190701

DOI: 10.25215/0701.016


Social media has got much importance because of mostly use by people for a lot purposes including education. In world changing into digital global village, social networking technology has played a vital role compare to other internet tools. This study tried to examine which age group GPA is mostly affected by usage of social networking sites the use of social media and its correlation with student’s academic performance. And also to examine its effects on GPA of different faculties, that GPA of which faculty students is mostly affected by its use. This study is cross-sectional survey in nature on the students’ perceptions about their use of social networking sites and its influence on their academic performance. Data gathered from the students of Gomal and Quratba University in D.I.Khan. Statistical Package for Social Sciences (SPSS) (Pearson’s correlation coefficient test) used to analyze the data and infer findings and draw conclusion. It was found that H1 of the study that there is correlation between SNS use and academic performance not accepted. Thus Ho1 of the study that SNS use and academic improvement are not positively related to each other. It is also found that the difference of SNS’ effects on the GPA of different faculties have strongly significant relationships with students’ GPA and H2 is accepted. But Ho2 is not accepted that students studying in different faculties did not experienced effects of social networking sites on their GPA.

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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 07, Issue 1, January-March, 2019