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Qualitative Study

| Published: June 20, 2023

Correlation Between Body Image and Quality of Life: A Quantitative Study on Women Homemakers in Ahmedabad

Niyati Andharia

Unitedworld School of Liberal Arts and Mass Communication, Karnavati University, Gandhinagar, Gujarat, India Google Scholar More about the auther

DIP: 18.01.232.20231102

DOI: 10.25215/1102.232

ABSTRACT

Body image refers to the perception an individual holds about their body (appearance, size, shape, weight, etc.). Individuals can have a negative or a positive body image. This research was conducted to investigate the association between body image and quality of life of women homemakers, between the age range 30-60 years, a group that often faces unique challenges owing to physiological changes, roles and responsibilities, residing in the city Ahmedabad, the seventh largest metropolis in India, providing a sample of 103 participants from the diversified population. Aim: To identify the correlation between body image and quality of life of women homemakers in Ahmedabad. Methodology: A face-to-face survey was administered using convenience sampling method and the data was collected in google forms. To measure the body image and quality of life, World Health Quality of Life-BREF (WHOQOL-BREF) and Body Self Image Questionnaire-Short Form (BSIQ-SF) were implemented respectively. Correlation between the subscales of BSIQ-SF and WHOQOL-BREF was assessed using Pearson’s Correlation. Data was analysed using tools such as excel sheet and statistical software called Jamovi. Result: The current findings suggests that for the sample of the study, although, most of the participants were satisfied with their overall quality of life (physical, social, psychological and environmental domains) and body image, a significant correlation between body image and quality of life was not observed.

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Niyati Andharia @ niyatiandharia26@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.232.20231102

10.25215/1102.232

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Published in   Volume 11, Issue 2, April-June, 2023