| Published: February 22, 2021

‘Cow cuddling’: psychotherapy to reduce stress and anxiety

DIP: 18.01.011/20210901

DOI: 10.25215/0901.011


Therapy animals are not a new concept, but in a world where mental health is being tested by an ongoing pandemic, people are seeking calm and searching for comfort. The prevalence of mental illness is a major concern. It is estimated that globally one in four people will experience a mental illness at some point in their life. A new therapeutic trend ‘Cow cuddling’ is gaining global popularity now days and has become the latest wellness craze to help reduce stress and increase positivity. Studies show a good hug can have significant health benefits. Stimulating touch receptors under the skin can low our anxiety hormones and restore our anxiety levels.

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Shubham Sharma @

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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 09, Issue 1, January-March, 2021