Cross Cultural Variations in Adult Female Perceived and Ideal Body Image

Body image is a growing concerns in the mass especially in the young adults females who are witnessing several secondary changes and are striving to establish and sustain their own identity. Dissatisfaction with physical body and striving for betterment has been found to be partly nurtured by our social, cultural norms and traditions as well as the publicization by media. There has been many researchers conducted in this realm. But, the cross cultural variations between India and the USA within the young adults females exploring the role of ethnicity, religion, media, society etc has been les explored. Hence, the aim of the present review was to investigate the effect of various sources in the nurturance of perceived and ideal body image in the young adults’ females of India and the USA. Overall, it has been found that there has been dearth of research findings especially in the population selected in this study and that interplay of factors accounting to the discrepancy between perceived and ideal self body image.