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Cognitive Study

| Published: March 03, 2021

Does happiness affect decision making in goal setting, risk taking, and profitability situations?

Piyush Deurkar

Research Scholar, Department of Psychological Sciences, School of Human Sciences, Central University of South Bihar, Gaya (Bihar), India. Google Scholar More about the auther

, Narsingh Kumar

Assistant professor, Department of Psychological Sciences, School of Human Sciences, Central University of South Bihar, Gaya (Bihar), India. Google Scholar More about the auther

, Abodh Kumar

Assistant professor, Department of Economic Studies and Policies, School of Social Sciences and Policies, Central University of South Bihar, Gaya (Bihar), India. Google Scholar More about the auther

DIP: 18.01.027/20210901

DOI: 10.25215/0901.027

ABSTRACT

This study aimed to investigate whether happiness affects decision making in different situations-. goal setting, risk-taking, and profitability situations. Eighty University students age ranging from 18 to 28 of both gender (44 males & 36 females) took part in an experiment with experimental and control conditions. Three video clips have been made depicting goal setting, risk-taking, and profitability conditions. The state of happiness was induced by showing a comedy video clip in the experimental group but not in the control group. Chi-square test (non-parametric test) has been used for quantitative data analysis and MAXQDA (software for qualitative data analysis) for qualitative data analysis. The results suggested that significant effects of happiness on all three decision-making conditions are not found. However, it is found that there is likely to be a significant difference in the risk-taking condition. Further, the participants were asked to explain the reason for choosing the selected alternatives with an open-ended question. It was observed that happiness (positive emotion) affects the decision-maker while choosing decision alternatives related to goal setting, risk-taking, and profitability situations.

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Piyush Deurkar @ piyushdeurkar@cusb.ac.in

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

18.01.027/20210901

10.25215/0901.027

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Published in   Volume 09, Issue 1, January-March, 2021