| Published: March 03, 2021
Does happiness affect decision making in goal setting, risk taking, and profitability situations?
This study aimed to investigate whether happiness affects decision making in different situations-. goal setting, risk-taking, and profitability situations. Eighty University students age ranging from 18 to 28 of both gender (44 males & 36 females) took part in an experiment with experimental and control conditions. Three video clips have been made depicting goal setting, risk-taking, and profitability conditions. The state of happiness was induced by showing a comedy video clip in the experimental group but not in the control group. Chi-square test (non-parametric test) has been used for quantitative data analysis and MAXQDA (software for qualitative data analysis) for qualitative data analysis. The results suggested that significant effects of happiness on all three decision-making conditions are not found. However, it is found that there is likely to be a significant difference in the risk-taking condition. Further, the participants were asked to explain the reason for choosing the selected alternatives with an open-ended question. It was observed that happiness (positive emotion) affects the decision-maker while choosing decision alternatives related to goal setting, risk-taking, and profitability situations.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2021, Deurkar P., Kumar N. & Kumar A.
Received: December 21, 2020; Revision Received: February 13, 2021; Accepted: March 03, 2021
Published in Volume 09, Issue 1, January-March, 2021