How Parents and Their Children View Media? Comparing Attitudes of Parents and Children towards Media

Newspaper to Blog, Broadcast television to Internet television, 35 mm film to digital image, telephone to instant message and tape player to iPod. Our world and our communications technologies continue to change as the traditional mass media of print, radio; television and films have morphed into Web-enabled cell phones, iPods, satellite radios and online news. A number of researches have been done to study the effect of media and its influences. But they fail to acknowledge what particular attitudes people from different age group have towards media. This project attempts to examine and compare the attitudes of parents and children towards mass media and general and traditional and digital media in particular. The findings presented in this report have been concluded from Questionnaire surveys and interviews of 120 subjects in the age group of 9-45 year old. It explores media consumption, knowledge and exposure towards various types of mass media, attitudes towards television and advertising, knowledge and attitude towards government’s intervention in mass media, attitudes towards the changing trends in media and advent of internet, newspaper readership and opinions towards various sources of information particularly newspapers and news channels.