Correlation between Burnout, Sleep Quality and Psychological Wellbeing of Women Entrepreneurs in Hustle Culture

This study aims to examine the relationship between burnout, sleep quality, and psychological well-being among women entrepreneurs in the clothing industry. In recent years, the rise of hustle culture has promoted continuous work, long hours, and constant productivity as essential for success. While this mindset may support business growth, it often leads to physical exhaustion, disturbed sleep, and emotional strain, particularly among women who simultaneously manage professional and family responsibilities. The present research follows a correlational design and focuses on women entrepreneurs aged 35 to 50 who actively participate in exhibitions and manage clothing businesses. A sample of participants was selected using incidental sampling, and standardized tools were used to measure burnout, sleep quality, and psychological well-being. In this study, burnout is considered the independent variable, while sleep quality and psychological well-being are treated as dependent variables. The findings indicate that higher levels of burnout are significantly associated with poor sleep quality and lower psychological well-being. Women experiencing high work pressure, long working hours, and inadequate rest reported greater emotional exhaustion and reduced life satisfaction. These results highlight how continuous exposure to hustle culture negatively affects both physical and mental health. The study emphasizes the importance of maintaining a balance between work and personal life and highlights the need for greater awareness regarding mental health, proper rest, and sustainable work practices among women entrepreneurs. The findings can be useful for developing interventions, promoting healthier work environments, and encouraging a more balanced and sustainable approach to success in entrepreneurship. An abstract is a brief summary of the entire research study is placed at the beginning of the project. Although it appears first, it is written after completing the full research. It includes the main aspects of the study such as the topic, purpose, method, findings, and conclusion. The topic explains what the research is about, the purpose describes why the study was conducted, the method explains how the research was carried out, the findings present the main results, and the conclusion highlights the importance of the study. In simple terms, an abstract provides a quick overview of the entire research so that readers can understand the key points without reading the full project.