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Original Study
| Published: August 18, 2021
Impact of Perceived Similarity on Likability
Bachelors of Psychology (Hons.) student, School of Undergraduate studies, Ambedkar University Delhi, India Google Scholar More about the auther
Bachelors of Psychology (Hons.) student, School of Undergraduate studies, Ambedkar University Delhi, India Google Scholar More about the auther
Bachelors of Psychology (Hons.) student, School of Undergraduate studies, Ambedkar University Delhi, India Google Scholar More about the auther
DIP: 18.01.079.20210903
DOI: 10.25215/0903.079
ABSTRACT
The research aims to understand to what extent perceived similarity affects likability or positive perception of a person. An experiment was conducted on twelve people in the age group of 18-24. A null hypothesis stating, ‘Perceived Similarity Affects Likeability’, was formulated. The participants were divided into two groups and one group was led to believe that other members among the group present are similar to them, whereas the other group wasn’t told anything. Following this interaction, both the groups were clubbed and asked to interact with each other. A score sheet was given to every participant at the end to rate all the people on the parameters of likability and compatibility. Statistical analysis was done on the data generated and it was found that the difference between in-group and general scores of the experimental group is 2.274, which was considerably higher than the difference found in the scores of the control group. Thus, Null hypothesis was retained, as it was seen that that perceived similarity does play some role in likeability.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2021, Vitasta, Sinha R & Dhariwan L
Received: May 26, 2021; Revision Received: August 01, 2021; Accepted: August 18, 2021
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.079.20210903
10.25215/0903.079
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Published in Volume 09, Issue 3, July- September, 2021