The Impact of Social Media Addiction on Academic Procrastination: A Comparative Study of Undergraduate and Postgraduate Students in Lucknow City

Social media addiction among students hampers academic performance by fostering excessive usage, withdrawal symptoms, and neglect of responsibilities. This addiction exacerbates academic procrastination, diverting attention from studies to social media. Managing social media usage is vital for improving academic outcomes and student well-being. Therefore, this study explores the relationship between social media addiction and academic procrastination among university students in Lucknow city. A correlational study was conducted on 301 students, with 181 classified as social media addicted and 120 as non-addicted. Quota sampling was used for data collection, and Spearman Rank Correlation, analyzed using SPSS-version 25, was employed. Social media addiction was assessed with the Bergen Social Media Scale, while academic procrastination was measured using the Procrastination Assessment Student Scale. Results show a clear link between social media addiction and academic procrastination for both undergraduate and postgraduate students, rejecting H0 1 and H0 2. While there’s no significant relationship between non-addiction of social media and academic procrastination for undergraduates (H0 3 not rejected), it’s significant for postgraduates (H0 4 rejected). This underscores the importance of addressing social media addiction to curb academic procrastination among students.