Comparative Study

| Published: March 23, 2018

Impact of Social Media on College Students in Kashmir

Mohammad Aslam Malik

Research Scholar, Dept. of psychology, Dr. Babasaheb Ambedkar Marathwada University Aurangabad (MH), India Google Scholar More about the auther

, Dr. H.J.Narke

Associate Professor, Dept. of Psychology Vivekanand Arts, S.D commerce and science college Aurangabad-431001 (MS) India Google Scholar More about the auther

DIP: 18.01.046/20180601

DOI: 10.25215/0601.046


As social media sites continue to grow in popularity, it is our premise that technology is a vital part in today’s student success equation. The study sought to assess students’ use of social media and its effect on academic performance college students. On the basis of random sampling a sample of (n=130) students was selected. Questionnaire was used as an instrument for data collection. The entire questionnaire received back from respondents on which descriptive statistics apply for data analysis. Results of this study revealed that the use of social media sites had affected academic performance of the respondents negatively and that there was direct relationship between the use of social media sites and academic performance. The study further confirmed that most of the respondents visit their social media sites and spend between six to eight hours per day. Since the use of social media sites had affected the academic work of students negatively there is the urgent need for the introduction of students to the availability of other information resources or materials that can help them academically.

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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 06, Issue 1, January-March, 2018