Instagram Addiction and Narcissism among Young Adults in Bangalore

Instagram is a social networking platform with a growing user base and popularity. The excessive, unnecessary use of Instagram leads to addiction issues despite the fact that it makes life easier in many ways, including by providing information about events and people, entertainment and relaxation, maintaining relationships, personal presentation, interacting with different identities, forging new friendships, and enabling live broadcasting and instant story sharing. The present study was intended to determine the relationship between Instagram addiction and narcissism among young adults. a sample of 100 young adults responded for the convenience sampling technique. the young adults aged between 18 – 25 years were taken. through the online survey, two questionnaires were used for the study: Test for Instagram Addiction (TIA) scale to measure the extent of Instagram addiction, developed by D’Souza, Samyukta and Bivera in the year 2018 was employed, consisting of 26 statements and The Narcissistic Personality Inventory (NPI-16) self-report questionnaire that measures narcissism as a personality trait consisting   16 items developed by Ames et al. (2006). Descriptive statistics and spearman correlation was used to study the data. the finding indicates that there is a low positive correlation between Instagram addiction and narcissism among young adults.