The Influence of K-pop Beauty Standards on Body Image among Adolescents in Shillong

This research study explores the influence of K-pop beauty standards on body image among adolescents in Shillong. The study investigates how exposure to K-pop and its beauty ideals influence the body image of adolescents in Shillong. Through qualitative interviews and surveys, the research examines the extent to which K-pop beauty standards shape the self-perception and body image of adolescents in this region. The Objectives of the research study: (1) To examine the extent of exposure to K-pop beauty standards and its association with body image among adolescents. (2) To identify the impact of K-pop beauty standards on body image in adolescents. (3) To assert feedback and recommendations from adolescents for effective body image satisfaction. The findings reveal that exposure to K-pop beauty standards has a significant influence on the body image of adolescents in Shillong, with many participants expressing feelings of inadequacy and pressure to conform to these ideals, disliking their bodies, feeling low and unworthy and having low self-esteem. The study also highlights the role of social media in perpetuating these beauty standards among adolescents. Overall, this research contributes to the understanding of the impact of global cultural influences, such as K-pop, on body image among adolescents in Shillong. The findings highlights the importance of promoting body positivity and self-acceptance.