K-Pop Wave in India – An Exploration among BTS Army Adolescents During Lockdown

During the lockdown, children and teens have abundant access to the Internet and mobile phones, and most of the time they lead to YouTube passions and characters who want to stay indoors. Parents with their girl children approach a psychologist when they spend time listening to the BTS album all day and the academic grades reflect the consequences. Cases of BTS addiction have come to the forefront of psychological counseling among adolescents and youth was the stimulus that made researchers explore the relationship between the dependent nature of K-pop YouTube videos and adolescent lives. The study relies on data collected through a Semi-Structured Interview from a group of K-Pop viewers from Kerala. The collected data were thematically coded and analyzed quantitatively. The findings and suggestions derived from this study may open a new avenue for understanding adolescent behaviours and the phenomenon of K-pop addiction in the present context of virtual learning.