Comparative Study

| Published: December 25, 2014

Me-Generation: The New Culture of Consumerism

Sisodia Devendra Singh

Head, Department of Psychology, BN Girls College, MLS University, Udaipur Google Scholar More about the auther

DIP: 18.01.023/20140201

DOI: 10.25215/0201.023


In the present era of free trade subject of consumerism is of prime concern. In the materialistic world consumerism plays vital role, increase in purchasing power with wide range of consumer items relating to new satisfaction of materialistic needs has led to a vast number of people availing of these opportunities in changing their whole lifestyle. A study was undertaken on a sample to see the change in value norms. The emerging value system would be of immediate need satisfaction “success” the key word of the “me generation”, the term popularly used for members of the new culture of consumerism.

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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 02, Issue 1, October-December, 2014