| Published: December 25, 2014
Me-Generation: The New Culture of Consumerism
In the present era of free trade subject of consumerism is of prime concern. In the materialistic world consumerism plays vital role, increase in purchasing power with wide range of consumer items relating to new satisfaction of materialistic needs has led to a vast number of people availing of these opportunities in changing their whole lifestyle. A study was undertaken on a sample to see the change in value norms. The emerging value system would be of immediate need satisfaction “success” the key word of the “me generation”, the term popularly used for members of the new culture of consumerism.
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2014 S Singh
Received: July 22, 2014; Revision Received: September 21, 2014; Accepted: December 25, 2014
Published in Volume 02, Issue 1, October-December, 2014