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Original Study
| Published: September 17, 2023
Memes as a Coping Tool: Exploring the Role of Meme Culture in Navigating Existential Dread
Consultant Psychologist, Apollo life Google Scholar More about the auther
Master’s in Psychology, Banaras Hindu University, Varanasi Google Scholar More about the auther
DIP: 18.01.332.20231103
DOI: 10.25215/1103.332
ABSTRACT
This research study investigates the emerging phenomenon of using memes as a coping tool to navigate existential dread. In an increasingly complex and uncertain world, individuals often experience existential dread, characterized by feelings of anxiety, despair, and a sense of meaninglessness. Meme culture, which has rapidly evolved on social media platforms, offers a unique avenue for individuals to express and manage these existential concerns through humour and shared experiences. It is a qualitative study conducted using a survey, analysed using content analysis and thematic analysis, and represented through pie charts, flowchart and diagram. To conduct this study 35 people were randomly selected and asked questions regarding dread, meaning and memes as a coping tool. This study delves into the ways in which memes are utilized as coping mechanisms, their impact on individuals’ well-being, and the potential implications of meme culture in addressing existential dread.
Keywords
Meme, Meme Culture, Existentialism, Existential Dread, Coping Tool
This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.
© 2023, Nautiyal, P. & Chakraborty, I.
Received: July 24, 2023; Revision Received: September 13, 2023; Accepted: September 17, 2023
Article Overview
ISSN 2348-5396
ISSN 2349-3429
18.01.332.20231103
10.25215/1103.332
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Published in Volume 11, Issue 3, July-September, 2023