Destigmatization of Menstrual Hygiene Products through Mindfulness

This paper delves into the pervasive issue of stigmatization surrounding menstrual hygiene products and aims to address this challenge by proposing strategies for promoting consumption through the routes of mindfulness. A systematic literature review (SLR) is conducted to examine the existing body of knowledge on menstrual hygiene product stigmatization, its implications, and potential avenues for promoting mindful consumer behaviors. Findings are elevated towards mindfulness as a key mediator for mitigating the stigma associated with menstrual hygiene products. Three key determinants of social support, self-compassion and identity were extracted using the SLR method.