Impact of OTT Platforms on Human society: A Comprehensive Review

The way consumers consume material has changed significantly as a result of Over-the-Top (OTT) platforms, which have grown into significant competitors in the entertainment sector. This study examines the adverse impacts of Over-the-Top (OTT) platforms on society as a whole, emphasizing the detrimental social, physical, and psychological effects of their widespread reach. In view of the numerous consequences, especially among teenagers, the language, substance, and presentation of the OTT platforms project have recently given rise to concerns. The study looks into 25 review papers published between 2017 and 2024 and finds that OTT platforms have a major negative influence on human society. Among the detrimental effects are the following:  first, persons who binge watch are more likely to experience anxiety, sleeplessness, depression, and other mental health problems. Second, OTT has a significant effect on an individual’s physical health in addition to their mental health. Nowadays, a lot of people are couch potatoes, which increases the risk of obesity and other disorders. Additionally, the impact of OTT on society is enormous and can lead to a surge in crime, the spread of misinformation, stereotypes, and a lack of humanity in people. It’s critical to recognize the drawbacks of over-the-top (OTT) platforms in order to make wise decisions and better the well-being of people.