Personal Reflections on the Decision-Making Process of a Mobile Company Which Decided to Entirely Change Their Product Line

The paper provides the decision-making experience in a mobile company which decided to entirely change their product line. The case analysis also identifies the decision-making issues that were aroused in the case as well as why those issues aroused. The theory used in the analysis include: Bounded Rationality, Personality, Motivation, and Porter’s five forces. Finally, it also gives critical reflection and how I might have dealt with those issues using theories such as: Herzberg’s Motivation Theory, SWOT Analysis and Analytic Hierarchy Process.