Comparative Study

| Published: July 30, 2018

Personal Reflections on the Decision-Making Process of a Mobile Company Which Decided to Entirely Change Their Product Line

Nirmal Acharya

MBA Scholar, University of Newcastle, Melbourne, Australia Google Scholar More about the auther

, Abhishek Sharma

PhD Scholar, Swinburne University of Technology, Melbourne, Australia Google Scholar More about the auther

, Padmaja Kar

Asst Sales Manager, Zerodha, Hyderabad, India Google Scholar More about the auther

DIP: 18.01.027/20180603

DOI: 10.25215/0603.027


The paper provides the decision-making experience in a mobile company which decided to entirely change their product line. The case analysis also identifies the decision-making issues that were aroused in the case as well as why those issues aroused. The theory used in the analysis include: Bounded Rationality, Personality, Motivation, and Porter’s five forces. Finally, it also gives critical reflection and how I might have dealt with those issues using theories such as: Herzberg’s Motivation Theory, SWOT Analysis and Analytic Hierarchy Process.
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ISSN 2348-5396

ISSN 2349-3429



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Published in   Volume 06, Issue 3, July-September, 2018