Personality Based On Colour Preferences and Its Relationship with Achievement Motivation

The primary objective of this investigation was to find out if there existed any relationship between the personality traits of people classified on the basis of their colour preferences and their respective achievement motivation. The study sample consisted of 110 college students (57 males and 53 females) randomly selected from diverse backgrounds within the age group of 18-22 years. The research instruments used were “True Colours Personality Test” by Don Lowry to measure the difference in personality traits and the 14 item short form of Ray Achievement Motivation Scale by J. J. Ray to measure the level of Achievement Motivation. The subjects filled both the questionnaires which were then evaluated and analysed by using SPSS. It was found that subjects classified in the Green category with cool, calm, collective and logical outlook have significantly positive correlate with levels of Achievement Motivation and the Orange and Blue colour category possessing characteristics like enthusiasm, spirituality, effective communication skills, imaginative, peace loving and flexibility had a impact but not in a significant level on their Achievement Motivation, whereas those classified in Gold have a negative Pearson’s Correlation coefficient indicating that the two parameters considered are inversely related. This could be attributed It is to the traits like lack of order, Dependable, Sensible and Anxious. The results and conclusions drawn from this investigation suggest that it can be applicable for a wider spectrum of the population.