Relationship between brain dominance and social media addiction

Internet is a developing technology that has become inevitable in everyone’s life. Social media are computer-mediated technologies to interact with an individual or group that facilitate the sharing or creation of information. Brain dominance refers that an individual has a natural preference for processing information on one side of the brain. The main objective of this research is to find out the relationship between brain dominance and social media addiction. 100 sample (50 males and 50 females) were in the age range of 20 to 25 were selected through purposive sampling method. The sample was taken from various departments of Government Arts College, Coimbatore. Tools used were Brain dominance questionnaire by Luciano Mariani, 1996 and Social media addiction scale- SF by Cenzig Sahin, 2018. The findings revealed that majority of the social media addicts belong to right side brain dominance and there is no significant gender difference in the level of social media addiction.